Here is a great insider secret. One of my favorite parts of my job is that I get to see what everybody else does for a living. It never ceases to amaze me how many different jobs there are, and the other day we were treated to some insider information from an Information Broker.
What’s an information broker? You probably have one of the many “preferred customer cards” that a lot of the drug stores and grocery stores have? Well an interesting thing happens with those. The information as to your purchases is collected. Information likke what foods you bought, what alcohol you bought, what tobacco products you bought, did you buy potato chips or other junk food, what medication you bought. The information is collected via bar code on each product and linked to you and your customer rewards card. Then the information is sold (you didn’t actually think the grocery store was doing all that discounting out of the goodness of their hearts did you?).
Guess who is able to buy this information about you? Anybody… that’s right anybody. For instance, marketing people and …… insurance companies, I think you get the picture.
And remember, when you filled out your preferred customer card, you gave your name, address, and phone number. Do you really want your insurance company and who knows who else to have information regarding what products you bought last week or all of last year, or what medications you bought?
I sure don’t. So next time I am asked if I want a customer loyalty card, I will only do it if it doesn’t require my correct name and info. I’m not a conspiracy theorist kind of person, but when I got this insider info, it really made me think.
Speaking of thinking, would you please do me a favor? Don’t keep me a secret. If you can think of anybody that is buying a new home, or refinancing their current home, would you call me so you and I can discuss the best way for me to get in touch with them so that they can get the help they need right away?
Thanks for letting me help. As always, I am happy to help you and your friends or family with no hidden agenda like the issuers of those Preferred Customer Cards. Thanks for joining me today and I’ll see you next week right here on your weekly Tip.
Posted by marktapp
the military, Foreign Service, and intelligence corp who served at least three months of qualified overseas duty in 2009. At least for now the program is set to expire on November 30th, 2009 for everyone else. The justification for the extension stems from the fact that if you’ve been serving abroad, it makes it difficult to look for a house and take advantage of the program. Extending it another year certainly makes sense.