January 4, 2008
The Money Merge Account™ Hocus Pocus
Posted by marktapp under Mortgage Blog | Tags: ALOC, HELOC, Interest only, Money Merge Account, mortgage accellerator, mortgage payoff, United First Financial |[3] Comments
This is a response to a comment left on my blog January 3, 2008 regarding first mortgage HELOCs’. The content mostly talks about a loan accelleration program that has come to my attention on more than one occasion that I believe should be cause for much concern in the mortgage and financial industries.
ppdeagle
I am glad you contacted me. It is obvious by your shameless plugs that you are selling a product. In other words, if you fail to sell this product you will fail to create income. My guess is you would sell this system to anyone with a mortgage and enough money or credit to purchase it. Your product is just the thing I am warning the public about on this blog. It is this mentality that has led to the housing disaster we now have. I personally have met with representatives or “agents” from United First Financial™ (the company that created The Money Merge Account™. The math, the product, the sales pitch is all designed to confuse the public with a bunch of hocus pocus numbers and techniques. The reality of your product is that it is a glorified (and very expensive) budget tool combined with the sale of a HELOC which your organization calls an ALOC - more hocus pocus. Anyone with a mortgage and extra cash-flow can accomplish the same thing (actually better) by themselves. All they need is discipline. Now, you may be a great person who thinks by putting people into this product you are actually doing them a favor. Maybe you listened to the sales pitch and bought all the hocus pocus. I have to admit, the presentation is well put together and very convincing. You need to do your homework though. Put the numbers down on paper and work them out on a calculator; you know, the old fashioned way. I mean really, Do you actually think that by using an adjustable rate mortgage with a higher interest rate than your existing fixed rate you can speed up the payoff? I have done the numbers. After figuring the cost of your product into the mix, my clients, with their boring 30 year fixed mortgage and a little discipline with their budget will have better results with no out of pocket expense for a fancy piece of software and no additional cost, time, or inconvenience for an “ALOC.” Hey, here’s a thought, they might actually get reacquainted with their money and how it should be used in the process.
Look, if you want to sell your product as an effective way to keep the American homeowner on a budget designed to get them out of debt faster - kudos to you. I would support your product for that, even if it is a little lot expensive. Leave the hocus pocus out of the sales pitch. If your product is good for people you shouldn’t have to use all of the smoke and mirrors currently in your sales pitch. If you disagree with me I challenge you to send me proof that the same results you proclaim your product to achieve cannot be achieved without the software and without the ALOC and without the smoke and mirrors. If you can prove it I will gladly post it.
Your comment about a home being an asset only once it is paid off is just plain crazy. How can you begin to tell the millions of Americans that have more value in their home than debt that they don’t actually have a positive net worth (assuming the home is the only asset and the mortgage the only liability) unless the mortgage is completely paid off. Mathematically your statement has no foundation. Sure, if a homeowner has a home that is worth less than the combined mortgage and expenses associated with the sale of that home your point is valid, but only in that case. Oh, I guess you could attempt to make the argument that the borrower will pay hundreds of thousands of dollars more than the balance of their mortgage in interest over the life of their loan. You are assuming then that home appreciation never occurs, that everyone can be a cash buyer, and that the homeowner doesn’t have a better place for their money. It’s an opportunity cost thing; economics 101.
The statement you made about the “mortgage being the largest obstacle that one has in wealth creation” is even more crazy. If it weren’t for mortgages the vast majority of people wouldn’t even begin to have the chance of owning a home. Additionally, the truly exceptional gains that we have seen in the last 100 years in real estate values (you know, the gains that have made millions of people wealthier) would have been minuscule in comparison if it weren’t for the mortgage. That’s a supply/demand thing; still economics 101.
Your next comment, as to today’s market no longer affording the consumer the ability to “count on appreciation to build home equity” is interesting; couple that with the first two statements - the home being a liability, and the mortgage being the largest obstacle in wealth creation, are you sure people should even own a home? I think if you really want to do people a service, by your logic, you should try to talk them into selling that anchor to poverty and rent until they get rich. As for my original post, I stand by it. The majority of homeowners would be ill served by being placed into a first mortgage HELOC. To put the average homeowner in a product that has an interest rate currently more than 2% higher than the average 30 year fixed rate that adjusts monthly and gives the option of not paying principal at all is ludicrous at best and in my humble opinion should be criminal.